Trademark heirloom Vietnamese Robusta originally established in Vietnam in 1890 - 1922, made from select Culi (single, unsplit, peaberry) beans for richest flavor. Dark, strong, full-bodied and naturally sweet, can stand up to plenty of milk and sugar. A particularly excellent choice for iced coffee. 12 oz bags (340 grams) for ground coffee, 8.8 oz bags (250 gram) for whole bean.
Back in stock!
We also suggest you try our new fresh-roast version of this coffee, Saigon Tradition.
The Vietnamese pioneered and perfected the Robusta variety over a hundred years ago, from stocks established by Jesuits in the 1890's. Yet in the late 20th century, much of the gourmet quality of this heirloom variety was lost due to improper cultivation and harvesting. The Culi Robusta is Trung Nguyen's triumphant return to the best gourmet Robusta in the world. There simply is no other source that we have found that exemplifies the true potential of gourmet, heirloom Robusta raised in the perfect climate, picked in multiple sessions, and sun-dried for up to 10 days to achieve the full ripeness and wonderful flavor tones that cannot be duplicated in water-washed coffees.
Recent memoirs from a famous consultant to the Italian espresso industry acknowledged that purchasing gourmet Robusta from Vietnam was the long-kept secret of top Italian expresso makers. Vietnamese Robusta is renowned for its rich crema and buttery mouthfeel.
Creative One is an extremely full-bodied coffee, partially Culi or "peaberry" blend, that fills the room with superior aroma. Some can detect a chocolaty flavor, too, that originates from the long ripening process. It is difficult to describe this coffee to Americans who have never had access to a gourmet heirloom Robusta, and who have been told that only Arabica coffee can be exceptional. This is one of the world's best gourmet "cheap thrills". Because of the prolific growth of Robusta, this coffee is available in a price range well below its worth in quality.
It makes an excellent, strong iced coffee. We stock some locations that brew the Culi Robusta commercially as their only iced coffee and it has performed better than their previous brands. However, the Culi Robusta does not store well as an iced coffee, so it should be served only on the day it is brewed.
The Culi Robusta is a high-caffeine coffee, with about 40% more caffeine than most Arabicas. It's hard to brew this coffee too strong. as it has few faults. It performs well in most drip machines at one level tablespoon, or more to taste, per cup. It can be doubled up in a Phin or French Press for an espresso intensity. It also is a great mixer for improving the flavor of that expensive Arabica coffee you have in your pantry that you were disappointed with. Blend your own Arabica/Robusta mix and you will join the millions who say "Wow!" over Culi Robusta in any form.
Robusta is a superior coffee for those who like to drink their coffee with cream and sugar, since it has been lab-proven that Robusta flavors are not masked by cream and sugar, unlike many Arabicas.
Allergy note: The special butter-roast process that gives Trung Nguyen coffees their unique flavor and aroma is a proprietary recipe and we cannot promise that it is safe for individuals with severe allergies to any vegetable oil, such as soy.
We also can't promise it's vegan, but it is certified Halal and safe for lacto-vegetarians.
If you are vegan or if you have any concerns about allergens, we suggest our new Saigon Tradition, which we can promise are free of common allergens and 100% vegan.
ordered the ground by mistake, but actually very good.
Posted by Smoky on Nov 13th 2017
I can't drink other coffee!
I've never thought of myself as a coffee aficionado. But after a recent trip to Vietnam, I've been ruined on regular coffee! Thankfully, Len's has me covered. Creative 1 is perfect for a strong, smooth ca phe sua. I can't get enough of this stuff.
Posted by Myles on Jul 6th 2017
I have been enjoying this coffee for some time now. Always makes an interesting cup of coffee.
Posted by Dorothty Anned Muse on Jun 18th 2017
Rich flavour, high caffeine content
This is the best coffee I've had so far, because it has such a rich flavour but at the same time, not acidir nor acrid. And it delivers a good punch of caffeine; perfect for mornings and late-day pick-me-ups!
Posted by Unknown on Jun 9th 2017
Chocolaty, hearty, yet smooth
This is an excellent coffee. It brews a rich cup that is perfect in the morning, makes a superior iced coffee, and is almost a dessert coffee. What a great combination of characteriestics.
Posted by William M Shoemaker on Mar 6th 2017
Rich, dark, lots of caffeine. This coffee uses less grains than standard coffee and dose not require cream and sugar to be enjoyed.
Posted by Unknown on Feb 12th 2017
Our Daily Brew
We've been buying Creative 1 for years and it is our daily brew... coming from a 1/2 Colombian home, that's saying something. A unique, smooth, chocolatey blend that has a kick. Note: we only get ground, because after one attempt to grind our own, the unique butter processing they do gunked up our grinders.
Posted by Bob on Dec 30th 2016
Great introduction to Vietnamese Coffee
This is a strong but not bitter brew. I have used less than my usual measure due to its strength. I have purchased at least 4 bags and have it at least once a week.
Posted by Art Layton on Dec 6th 2016
Best coffee ever
Discovered this coffee while traveling in Vietnam and have been hooked ever since. Happy to have found a place to purchase. Customer service is excellent and very fast shipping.
Posted by Unknown on Dec 2nd 2016
We first met Vietnamese coffee wduring our first visit to Vietnam; its rich, almost chocolate-like flavor of their coffee blew us away. Not at all bitter! On our return, we tried a lot of Vietnamese coffees; Creative 1 Culi Robusta came closer. We used to grind it ourselves for our expresso machine; on a lark we tried the ground version and found that the ground version was perfectly fine in our expresson machine. We've been using it exclusively; cannot say enough good things about our wonderful discovery!
Posted by Alex Biel on Nov 14th 2016
Latest Blog Post
Direct Trade is the wave of the future, and is picking up speed. It may just save hundreds of thousands of farming communities around the globe. Read more...
Costa Rica's Dota Tarrazu Region
"Tarrazu", like Champagne, is a restricted term that can only apply to the highly-prized coffees grown in one small mountainous region. With your help and ours, our Tarrazu coffee farmer is expanding his farm to the great benefit of the local people, the environment, and the coffee species. Learn more and browse our Costa Rica Dota Tarrazu coffees here.